The importance of effective customer service on social media

Business Social Media
Creating a regular cadence for your social media customer service time will help with your workflow. For instance, try setting aside time to respond to followers every day at 4 p.m.

Nearly 90% of businesses are expecting to use social media for customer service this year (Source: Social Media Today). Not to mention, consumers are actively seeking customer service support on social and expect a quick response.

Meeting customers where they are, and offering support, is the key to developing a loyal social media audience. By having these one-on-one social conversations with your customers, your brand can develop a stronger social media following that is highly engaged (and reading your brand’s target messaging or buying your product!).

RT this: Engage with your followers. Build an authentic connection with your target audience.

–  Kailee Wallis, The Alaska 100